ATLANTA – Aug. 4, 2022 – Chattanooga Gas is getting in the trenches alongside the National Excavator Initiative (NEI) and bringing along one of America’s most trusted personalities, executive producer, Emmy-winning host, bestselling author, podcaster and skilled-trades advocate, Mike Rowe. Mike’s animated alter ego, Micro Mike Rowe, joins to spread the word on the importance of contacting 811 before you dig.
Known for the hit TV series, “Dirty Jobs,” “Somebody’s Gotta Do It” and his groundbreaking Facebook show, “Returning the Favor,” Rowe and his animated sidekick highlight the critical importance of underground utility infrastructure. With some earthy humor, they share what can — and likely will — go wrong if homeowners and contractors don’t contact 811 before digging.
Through the National Excavator Initiative, Rowe connects with industry experts who help educate the public and professional excavators about the 811 process. The campaign includes radio, print, online media and billboards.
“Chattanooga Gas is excited to work with the National Excavator Initiative to feature Mike Rowe and Micro Mike Rowe’s voices to amplify our messaging around the importance of contacting 811 before you dig,” said Chattanooga Gas President and CEO Pedro Cherry. “Safety is always our number one value as we deliver clean, safe, reliable and affordable natural gas to our 68,000 customers every day. This new collaboration will serve as one of the many ways we educate people on the importance of safe digging.”
Contacting 811 at least three business days before starting any digging project is free and is required by state law. When homeowners and contractors contact 811, it notifies the appropriate utility companies of the intent to dig. Professional locators are then sent to the requested dig site to mark the approximate locations of underground lines with flags, paint or both.
Chattanooga Gas encourages homeowners and contractors to always dig with C.A.R.E:
For more information about Chattanooga Gas’s commitment to safety, visit chattanoogagas.com/safety.
About Chattanooga Gas
Chattanooga Gas is one of four natural gas distribution companies of Southern Company Gas, a wholly owned subsidiary of Southern Company (NYSE: SO). Chattanooga Gas provides retail natural gas sales and transportation services to approximately 68,000 customers in Hamilton and Bradley counties in southeast Tennessee. The Chattanooga Gas service area includes the communities of Chattanooga, Cleveland, Red Bank, East Ridge, Lookout Mountain and Signal Mountain. For more information, visit chattanoogagas.com.
About Southern Company Gas
Southern Company Gas is a wholly owned subsidiary of Atlanta-based Southern Company (NYSE:SO), America’s premier energy company. Southern Company Gas serves approximately 4.3 million natural gas utility customers through its regulated distribution companies in four states and approximately 600,000 retail customers through its companies that market natural gas. Other nonutility businesses include investments in interstate pipelines, asset management for natural gas wholesale customers and ownership and operation of natural gas storage facilities. For more information, visit southerncompanygas.com.
About the National Excavator Initiative
The National Excavator Initiative aims to raise awareness of underground infrastructure and the importance of contacting 811 before digging. NEI is supported by over 70 companies across the country, including those operating pipelines and electric transmission lines, local electric, gas, water and waste utilities, manufacturing, excavation, construction companies, industry associations, and 811 organizations. Public service announcements featuring Rowe and Micro Mike Rowe, as well as informative video content with industry experts can be seen at www.safeexcavator.com.